How To Get The Most Out Of Shopping In Vienna

Vienna is a world-class shopping destination that offers a diverse range of shopping experiences for tourists. From high-end boutiques and designer stores to traditional markets and antique shops, Vienna has something for everyone. Here’s an overview of what to expect when shopping as a tourist in Vienna.

Shopping Districts

Vienna has several shopping districts that are worth exploring. The most popular and well-known is the Mariahilfer Strasse, which is the city’s main shopping street. Here you’ll find a range of shops, from high-end boutiques to department stores and international chains. The street is pedestrian-friendly and lined with trees, making it a pleasant place to shop and stroll.

Another popular shopping district is the Graben and Kohlmarkt area, which is located in the historic city center. This area is known for its luxury shops, such as Chanel, Louis Vuitton, and Prada. You’ll also find traditional Austrian shops, such as Swarovski and Augarten Porcelain.

If you’re looking for something more unique, head to the Neubau neighborhood, which is known for its trendy shops and galleries. Here you’ll find a range of independent shops, from clothing and accessories to vintage and antique stores.


Vienna is famous for its markets, which offer a range of products from food and drink to antiques and souvenirs. The most popular market is the Naschmarkt, which is Vienna’s largest and most famous market. Here you’ll find a range of food stalls, restaurants, and bars, making it a great place to try some local cuisine. You’ll also find shops selling spices, oils, and other specialty foods, as well as antique shops and vintage clothing stores.

Another popular market is the Flohmarkt am Naschmarkt, which is a flea market that takes place every Saturday. Here you’ll find a range of antique and vintage items, including clothing, jewellery, and furniture.

For a more traditional market experience, head to the Brunnenmarkt in the Ottakring neighborhood. Here you’ll find a range of food and drink stalls, as well as clothing, accessories, and souvenirs.

Specialty Shops

Vienna is known for its specialty shops, which offer unique products and experiences. One of the most famous is Demel, which is a traditional Viennese pastry shop that has been in operation since 1786. Here you’ll find a range of pastries, cakes, and chocolates, as well as coffee and tea.

If you’re a fan of music, head to the Musikhaus Doblinger, which is a music shop that has been in operation since 1817. Here you’ll find sheet music, instruments, and other music-related products.

For a unique shopping experience, head to the Kunst und Handwerk market, which takes place on the first weekend of every month. Here you’ll find handmade products, such as jewelry, clothing, and accessories, as well as art and crafts.

Tax-Free Shopping

As a tourist, you may be eligible for tax-free shopping in Vienna. This means that you can get a refund on the value-added tax (VAT) that you pay on your purchases. To be eligible, you must be a resident of a non-EU country and spend at least 75 euros in a single store. You’ll need to present your passport and a completed tax-free form at the store when you make your purchase. You can then get your refund at the airport or at a tax refund office in the city center.


Vienna is a shopping paradise for tourists, with a range of districts, markets, and specialty shops to explore. Whether you’re looking for high-end designer stores or unique handmade products, you’ll find it in Vienna.

For more information about planning a trip to Vienna in Austria, head over to our Vienna holidays page here.

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